A retained client for three years, I created multiple campaigns annually for gym giant Anytime Fitness Australia. Think brand campaigns, joining offers, charity runs, app promotions and more - but all with a big idea at the heart.
I’ve added my three favourites below.
F*ck Unfit
PROJECT ONE
In 2016, Australia was the second most obese country on the planet. We were tasked with creating a campaign idea loaded with attitude.
Hard-hitting comms to shock people into getting fit and spark conversation nationwide. And it definitely worked. Not only was Anytime Fitness the nation's biggest gym chain, the ad was banned for being too controversial. We even made it into the UK Daily Mail.
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Your Move, Australia
PROJECT TWO
A call to arms to get the nation moving and attract new members. “Your Move” is a versatile, powerful and ownable copy device that was used across the franchise business as a challenge on social, in-club and beyond all across Australia.
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Anyone, Any goal, Anytime
PROJECT THREE
We broke down gym barriers by kicking up the inclusivity with this fully-integrated campaign. We showed people Anytime is the place they can work out their way, anyone, any goal, anytime.
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