The Global Investment Summit is HSBC’s biggest event of the year. It’s where the world’s experts get together to discuss the future of finance. I worked with an art director to come up with a big idea for the event.

We highlighted the vast network of connections and infinite possibilities in a physical way. We used 3D ‘nodes’ to represent inspiring moments within the conference - a talk, a new contact, a spark of an idea.

These were attached together within the logo much like atoms, showcasing the journey attendees go on and HSBC as global super connector. We then rolled the idea out with clever copy and design across over 300 assets.