The Global Investment Summit is HSBC’s biggest annual event. It’s where the world’s experts get together to discuss the future of finance. I worked with an art director to come up with a big idea for it.

Big events spark chain reactions. A talk to a thought, a connection to a new colleague, an insight to an idea.

We showed these infinite possibilities in a physical way, with moments attached together in the logo - much like atoms. It showed the journey attendees go on, connected by HSBC. We rolled the idea out with clever copy and design across over 300 assets.