The Global Investment Summit is HSBC’s biggest annual event. It’s where the world’s experts get together to discuss the future of finance. I worked with an art director to come up with a big idea for it.

If you’ve ever been to a big event, you’ll know they spark chain reactions. A talk to a thought, a new connection to a colleague, an insight to an idea.

We showed these infinite possibilities in a physical way, attached together within the logo much like atoms. It showed the journey attendees go on and HSBC as global super connector. We then rolled the idea out with clever copy and design across over 300 assets.