In 2022 British women are still being held back by the gender pay gap. In this pro bono campaign, I raised awareness, and eyebrows, in the place where people are thinking about their working day the most. On their commute.
We physically showed the biggest pay gaps in Britain on crowded commuter platforms by widening the yellow ‘Mind the Gap’ line. This pushed people further back to metaphorically show them how it feels for women in the city. The idea was accompanied with ‘Mind the Pay Gap’ and a QR code leading the Women’s Equality Party website.
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Winner, winner, chippy dinner
We entered this campaign into the Chip Shop Awards 2022 Best Transport category and took home a Chip 🥳.