Creative copywriter
The challenge

NHS brochure

The challenge

The challenge

NHS Liverpool had a folder-load of wordy, complex information about COPD.

They needed it re-articulating in a user-friendly way. It had to be clear, concise, and easy to understand for low literacy groups.

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 Smoking is the main cause of COPD and quitting is the best way to ease the symptoms. As a delicate subject matter, messaging also had to be down to earth and non-judgmental.

Smoking is the main cause of COPD and quitting is the best way to ease the symptoms. As a delicate subject matter, messaging also had to be down to earth and non-judgmental.

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