For the Cannes Young Lions 2019 competition, we were challenged to create an emotive piece of print to support the TimeTo campaign - moving #MeToo and #TimesUp forward to spark action across the creative industries.
Whichever medium we chose would be sent to decision makers and HR teams across the industry.
The big idea
“Fabulous idea and very clever execution. Likely to make the recipient stop, take notice and think.”
“Original thinking. Great use of medium. Well executed.”
“The message is quite empowering, giving them the power to "shine a light" on problematic behaviour. A nicely executed idea and well-presented entry.”
“Very original idea and great out of the box thinking for a print campaign. Great synergy between message and medium.”