Creative copywriter
The challenge

Anytime Fitness campaign

In the age of inclusivity, Anytime Fitness wanted a campaign to kick off the new year.

The challenge

The challenge

Anytime Fitness Australia wanted to smash their leads in 2019, targeting everyone from sculpted selfie-snappers, to nervous first time gym goers. That’s quite an audience.

The big idea

The big idea

Speaking to everyone doesn’t always have to mean speaking to no-one. We proposed a diverse, down-to-earth campaign using razor-sharp persona targeting.

We showcased a fitness melting pot, celebrating everyone from the red-faced to the gym junkie. A place to ‘work out your way’ and reach your goals: Anyone, Any goal, Anytime.

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